Deliverability: Getting to the inbox
One of the most important aspects of email marketing is deliverability. This topic, which focuses on the issues that stop your emails from arriving in your recipient’s inbox, may not have as much sex...
View ArticleA “Resolve Not To Do” list for 2013
Happy new year! I realize we are well into 2013 by now, but I wanted to kick off the first post of this calendar year with a positive note before I talk about some negative email experiences I’ve had...
View ArticleBirthday emails: Make them fun(ctional) for your phone
This is a mash up of two important topics in the email marketing world: event-triggered emails and the importance of mobile-friendly emails. Event-triggered emails are also called transactional emails....
View ArticleNo Foolin’ – Topical Emails Work
It’s April Fool’s Day, April 1 – a day for pranks and good-natured fun. When I opened my inbox this morning, I had several emails that were April Fool’s-related. Some messages were genuine pranks and...
View ArticleNow is the time for an email program audit
What is an email program audit? That’s my term for describing the process of reviewing your email marketing campaigns from your program’s recent history and analyzing them for what worked and what did...
View ArticleGreen eggs or spam?
I’m very excited to share with you my debut column for Talent Zoo, the leading resource on the web for jobs in advertising, new media, marketing, and technology. My first column is called “Green eggs...
View ArticleEmail lessons learned from Scoutmob
For this installment, I’ve enlisted the aid of Scoutmob’s director of email, Jarod Jones. Atlanta, Ga.-based Scoutmob sends daily emails to its entire database to promote a discount offer for a local...
View ArticleThe New Gmail Inbox
On May 29, Google began rolling out a newly designed Gmail Inbox in which five separate tabs are used to group emails: Primary, Social, Promotions, Update and Forums. Essentially, incoming messages are...
View ArticleHoliday Email Dos and Don’ts – Talent Zoo column
Here’s a link to my latest column for Talent Zoo that covers email dos and don’ts for your holiday marketing program. You can check it out here. Please be sure to give it a look and keep these items in...
View ArticleGmail’s recent changes – image displays & tabbed inbox
Gmail has made some news of late, first as it unveiled a new tabbed inbox and now as it has changed how images are displayed for its users. Let’s start with their most recent change: Images setting...
View ArticleWhat was popular in 2013?
Happy New Year! I hope everyone has had a restful holiday season and is ready for a great 2014. I wanted to start the new year off with a look back at popular blog posts of mine in 2013. Here are the...
View ArticleSend more email!
In my Talent Zoo column this month I put forth the idea of sending more email. But not just more junk mail, more quality email. I know some folks think it’s possible to send too much email, but that’s...
View ArticleChanges with Gmail
Today is Gmail’s 10th birthday – yes that’s right, it launched on April 1, 2004. And given the changes that underway with Google’s email platform, I thought this might be a good time to bring what’s...
View ArticleGmail’s spam filter, responsive design and preheader tips
I’ve seen a few blog posts written by others in the industry that I thought would be worth your while to read. In lieu of focusing on a single topic for this installment, I thought I’d pass along a few...
View Article6 tips to starting and maintaining a birthday email program
Birthdays. We all have one. We may not always want to think about how many we’ve celebrated, but remembering those of your loyal email subscribers can be a welcome experience for everyone – if done...
View ArticleHoliday email campaign tactics
I recently attended an Atlanta Interactive Marketing Association event led by the always-fantastic Loren McDonald of Silverpop, an IBM company, and Meredith Gertz of Fabric.com, an Amazon Company. The...
View ArticleIt’s Time to Say Thank You
Courtesy: lifelearn.com We all could stand to say “thank you” once in a while to those we appreciate. I’ll start by thanking you for reading this. Without loyal subscribers such as you, I wouldn’t be...
View ArticleWhat was popular in 2014
December seems like as good a time as any to do a retrospective look at my blog posts from the past year. I like to see what were the popular posts that I wrote to get an understanding of what...
View ArticleResolve not to do in 2015
Happy new year! Even though we are well into January, I still think it’s an appropriate salutation! If you didn’t start of January with a list of resolutions – things you’ve pledged to do – then I bet...
View ArticleTools and News You Can Use
For this month’s installment, I am going to pass along a few articles of interest and tools to help you make better use of email for marketing purposes. These are things I’ve come across and think...
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